Tumblr is putting in paid subscriptions to blogs, kind of like a Patreon model. I doubt this is going to go much of anywhere, so it's not a big deal.
However, they are explicitly going after monetizing access to fannish content. "[E]mpower your favorite artists, fanfic writers, or maybe even that one mashup Supernatural/Studyblr blog you’ve been following since 2016." Tumblr is mostly fan content these days, so of course that is what they are looking to monetize. But it's interesting that they are explicitly saying it.
I am expecting this attempt to fall on it's face, but if it succeeds think about how many Ao3 fics link to tumblrs and what a mess that will be. Fic from 10 years ago could suddenly have a link that has the same legal problems as a link to a patreon.
However, they are explicitly going after monetizing access to fannish content. "[E]mpower your favorite artists, fanfic writers, or maybe even that one mashup Supernatural/Studyblr blog you’ve been following since 2016." Tumblr is mostly fan content these days, so of course that is what they are looking to monetize. But it's interesting that they are explicitly saying it.
I am expecting this attempt to fall on it's face, but if it succeeds think about how many Ao3 fics link to tumblrs and what a mess that will be. Fic from 10 years ago could suddenly have a link that has the same legal problems as a link to a patreon.